Common misconceptions about search engine optimization
Most of the advertising agencies or web design company provide their customers with search engine optimization services. However, some of the approaches used by the agencies to achieve top search engine positions are known as spam. Blackhat SEO strategy or spam on the search engine is actually web pages intentionally created to trick the search engine into providing irrelevant, redundant, or poor-quality content for search results.
Websites of partners also include the same details as the page of relatives. Seeing the same information provided over and over again in search results can be quite frustrating. Most unethical SEO agencies of would take your money and making false promises at the same time. SEO sales representatives will usually tell you exactly what you want to hear in order to close the deal. Beware of these myths before you sign up for the search engine optimization services.
1) SEO is same as SEM
Peoples are usually believe that If an online marketing company able to runs Google Ads campaigns, the company must be specialized in search engine optimization, too. Lately, digital marketing has become a hot new business. Sadly, there are only very few digital marketing agencies equipped with true search engine optimization capabilities. Develop a content rich website with proper keywords targeting is a challenges to them, whereas most of them specialize in creating trendy and juicy marketing ads with buzzing words. Make sure you appoint those agency who really has all round digital marketing knowledge. Do not hire a company that only specializing in SEM if SEO is what you want.
2) They Know Exactly How Google Algorithm Work
Whenever a SEO marketer says that they know the algorithm of the Google search engine, they don't believe it. Nobody knows exactly how websites are ranked by Google. Even if a former search engine algorithm programmer is employed by the SEO agency, search engine algorithms are constantly changing. The SEO marketing company has a sales pitch that is well planned and dishonest. No advertising search engine company knows the algorithm of Google.
3) There is Guarantee SEO result
It is true that most of the website owners likes guarantee. People always have a perception in the way that they think guarantee and assurance shows the confidence of the SEO company. But a guarantee is just part of an attractive sales pitch. Nonetheless, no one can really guarantee top positions with search engine optimization. Even the most experienced SEO experts cannot guarantee future results as they knew the Google algorithm is ever changing and continues to refine itself to display and rank the best website and the most accurate content. In-short, there is no shortcut
I think website owners must focus their efforts on creating high-quality, original content and obtaining links from other quality websites naturally instead of spamming search engines. Just ask yourself several question before you implementing SEO.
- Does the content of your web page help users?
- Is your web page user-friendly enough.
- Are your website's content automated?
- Are you create hundreds or thousands of links overnight with spamming method ?
If so, Google won't rank your website and most likely you will get penalized too. Thus, it is important to look for the competence SEO service in Malaysia.